Snapshot
Calculated from the trackers below: the latest entry compared with the goal.
Fix tracker
Every finding from the audit, in the order we plan to tackle it. Set the status as work happens; the snapshot, progress bars and roadmap update automatically.
| Fix | Phase | Priority | Effort | Who | Status | Notes |
|---|
Goals & KPIs
The 90-day scoreboard. Baselines are from the September 24, 2026 audit. Blank means "verify with the client first." Targets are proposed, to agree together.
| Metric | Baseline | Current | Target | Better when | Deadline | Status |
|---|
Speed log
Log a Google PageSpeed Insights run on the homepage whenever something changes (pagespeed.web.dev, "Mobile" tab). Scores move a few points run to run, so look at the trend.
| Date | Mobile score | Desktop score | Mobile LCP (s) | Note |
|---|
Review velocity
Reviews are one of the main things Google weighs for local results, and one you can grow directly. Dashed lines mark the nearby businesses with the most reviews: ANF / Amped Fitness (98) and Conquer Fitness (75), as of September 24, 2026.
| Date | Google reviews | Google rating | Facebook reviews | Note |
|---|
Leads & traffic
Monthly numbers from your accounts. These stay blank until we open Google Analytics, Search Console and your Business Profile together. We don't estimate them.
| Month | Website sessions | Form leads | GBP calls | GBP directions | GBP web clicks | Note |
|---|
Competitors
The businesses that showed up next to you on Google Maps for "personal trainer Enfield CT." Update them when you recheck.
| Business | Rating | Reviews | Phone speed | Online booking | Homepage title / note |
|---|
Roadmap
Built from the fix tracker. Items tick off as their status changes.