EnFuse Fitness: Website Audit & Action Brief

Part 1

Where you stand

This audit was done from the outside, the way Google and a new client see the site, without logging into any of your accounts. Where a number comes from a tool, it's labeled. Where a number is an estimate, it says so. Goals are proposed: we'll agree on them together.

1.1: The scoreboard

Metric	Today	90-day goal	Why this number
Google rating	5.0 from 97 reviews	Keep 5.0 · ~110 reviews	Already the strongest reputation in the local field. The goal is to keep it growing and to put it on the website, where it's currently invisible.
Google Maps position	#1*	Hold #1	First result for "personal trainer Enfield CT" when we checked. *Map results depend on where the person searching is.
Mobile speed score	44 / 100	60+	Google's PageSpeed test. Nearby competitors on Squarespace score in the high 40s to low 50s; the fastest nearby site scored 63. 60+ is realistic on your current platform once the homepage video is replaced.
Email security records	0 of 3	3 of 3	SPF, DKIM and DMARC. This is a yes/no fix that takes about 15 minutes.
Call button on the site	None	On every page	The homepage says "Commit to your health and call," but the number is only small footer text.
Website leads per month	To confirm	Set after we see the data	We'll pull the real numbers from your accounts at the meeting. We won't guess at them.

1.2: What's already working

Clear, honest pricing: $125 assessment, $85 for 45 minutes, $60 for 30 minutes, with no memberships or initiation fees. Many competitors hide their prices.
A strong, specific message: private, one-on-one, veteran owned, family operated. It's a real differentiator.
Your Google Business Profile is excellent, and the name, address and phone number match the website exactly.
The site is secure (HTTPS) and every version of the address leads to one place.

Talking point

Your reputation is the hardest thing to build, and you've already built it. Almost every fix in this brief is about making the website show what your reviews already say.

Part 2

The findings, one by one

Ranked by how much each one is likely costing you right now. Each shows what we found, why it matters, and the fix.

2.1: Emails from @enfusefitness.com are likely landing in spam

High · ~15 min

Found: Your email runs on Google Workspace, but the domain has none of the three records that prove an email really came from you (SPF, DKIM, DMARC).
Why: Since 2024, Gmail and Yahoo require these from senders, and mail without them gets filtered or rejected. That affects replies to new leads, the support address on your Facebook page, and the job-application address on the Employment page.
Fix: Three short records in GoDaddy's DNS settings, one of them generated by turning on DKIM in Google Admin. Nothing on the website changes.

Talking point

If a new client ever said "I emailed and never heard back," this may be why. It's the fastest high-impact fix on the list.

2.2: Calling or booking is hard to find

High · ~30 min

Found

The first screen on a phone is a video, then paragraphs of text. The only booking button ("Schedule a Session") is at the very bottom of each page, and it goes to the contact form.
The phone number is small footer text and isn't set up as a call button on any page.
Hours aren't on the website. Google shows them, but visitors to the site can't see them.
There's no online booking. Two nearby competitors show a "Book online" button right in Google Maps.

Fix

Add a "Call (860) 614-1722" button and a "Book a free 15-minute consult" button at the top of the homepage and in the header, and add your hours to the footer. Online booking (Squarespace Scheduling) is a separate decision we'll talk through.

2.3: The site is slow on phones

High · ~1 hr

Found: Google's phone speed test scores the homepage 44/100, Pricing 37 and Personal Training 50. In that test, first content appears after about 9–11 seconds. The biggest cause is the 30-second welcome video at the top of the homepage, which alone pulls about 9 MB in Google's test.
Why: Most people looking for a trainer search on their phone, and a slow first screen loses some of them before they read a word. Speed is also part of how Google ranks pages.
Fix: Replace the top-of-page video with a strong photo of the studio (the video can move lower on the page or to YouTube), re-upload oversized photos at a smaller size, and remove tracking scripts nobody uses.

Honesty clause: speed scores move a few points from run to run, and Google's test simulates a mid-range phone on a slow connection. We'll compare like with like: same test, same pages, before and after.

2.4: Google doesn't know what the homepage is about

High · ~15 min

Found: The homepage's title (the blue link people click in Google) is just "EnFuse", with no description. Squarespace's Business Information section appears to be empty, so no address, phone or hours are shared with Google behind the scenes.
Compare: Nearby competitors use titles like "1-on-1 Personal Training | Enfield, CT."
Fix: Something like "Private Personal Training in Enfield, CT | EnFuse Fitness," a one-sentence description that mentions the free consult, and a filled-in Business Information section.

2.5: A 5.0 rating from 97 reviews, and the site shows none of them

Medium · ~30 min

Found: The homepage features three blog posts from 2019 but no reviews. The Testimonials page shows quotes from 2019, and some testimonials are listed twice.
Fix: Put "5.0 ★ from 97 Google reviews" near the top of the homepage with 3–5 current quotes, and link to your Google reviews.

Talking point

A first-time visitor can't see your 97 reviews unless they go looking on Google. We'll put them where people make the decision: the first screen of your homepage.

2.6: Your visitor data exists, but may be in an account nobody checks

Medium · at the meeting

Found: The site still uses the Google Analytics code installed in 2019. Google retired that version in 2023 but automatically created a newer account for it, and visits are still being recorded there. It may belong to whoever originally set up the site.
Fix: Find which Google login owns it and make sure you have full access. Then track the things that matter: contact-form submissions and taps on the phone number.

2.7: Smaller items

Old pages now show "page not found." About 120 pages from the pre-2019 site, including the WWLP / Mass Appeal TV segment pages. Redirects send those visitors to the right current page.
Google shows about 29 of your ~71 pages. Pricing, Personal Training and Contact are all in Google. The pages left out are most likely old blog posts and duplicate testimonial pages. We'll confirm in Search Console.
The blog's newest post is from October 2019. Either restart it with short monthly posts, or replace the homepage blog section with reviews.
Headings and descriptions: 28 of 83 pages have no main heading and 21 have no search description.
Accessibility: 38 images have no text description, some text has low contrast, and the homepage video has no captions.
Contact page: the form is there, but the page itself has no phone number, map or hours. (We haven't test-submitted the form yet; that's on our list.)
Platform: the site runs on an older version of Squarespace (7.0). It's fine for now; a future redesign should move to the current version.

Part 3

Quick wins we'll do in the meeting

Each of these takes a few minutes in Squarespace. We'll do them together, with you logged in, so you can see exactly what changed.

Fix	Time	Why
Remove "New Dropdown" from the menu	1 min	It's an empty leftover page, and it's the first item in the menu on every page.
Fix the supplement store link	2 min	The homepage link goes to a "page not found" error.
Remove the old COVID page link	2 min	On the Policies page; the page no longer exists.
Update the Employment page job link	2 min	The Indeed posting has expired.
Turn on HSTS	1 min	One switch in Squarespace's SSL settings that tells browsers to always use the secure version of the site.
Fix typos and the misspelled page address	5 min	"insure" → "ensure" on the homepage, "MEdical Disclaimer," and `/suppliments` → `/supplements` with a redirect.
New homepage title & description	10 min	See 2.4.

Part 4

How you compare

The businesses that showed up next to you on Google Maps for "personal trainer Enfield CT."

Business	Google rating	Homepage title says	Phone speed*	Online booking
EnFuse Fitness	5.0 (97)	"EnFuse"	32	No
Conquer Fitness	4.9 (75)	Adult Training & Coaching in Enfield CT	63	Yes
Self Revolution Fitness	5.0 (10)	1-on-1 Personal Training \| Enfield, CT	52	Free consult offer
Romeo Athletics	4.9 (34)	Premier personal training… Northern CT	47	Yes
ANF / Amped Fitness	4.9 (98)	Fun Functional Workouts \| East Granby & Enfield CT	n/a	n/a

*Scores from one test run on all sites with the same settings, so they compare fairly with each other. Google's own site scored EnFuse 44 the same day. Ratings as shown on Google Maps, September 24, 2026.

Talking point

You have the best reputation in this group by a wide margin. The others are winning on basics: a clear title, a booking button, a faster first screen. Those are the easy part, and they're all fixable.

Part 5

The 90-day plan

Three phases. Each one builds on the last, and every item is tracked in the console so you can see progress.

Phase	When	What happens	What you should notice
1 · Quick wins & access	Meeting week	The quick wins above, email security records, homepage title, Business Information, access to Analytics, Search Console and your Google Business Profile, and a test of the contact form.	A site that looks finished, email that reaches inboxes, and real numbers to measure against.
2 · Foundation	Weeks 2–4	Call and booking buttons up top, a faster homepage (photo instead of video), reviews on the homepage, tracking for form sends and phone taps, and redirects for the old pages.	A faster first screen on phones, and every visit that turns into a call or form is counted.
3 · Growth	Months 2–3	The online booking decision, a refreshed testimonials page, headings and descriptions on key pages, accessibility fixes, a better contact page, and a decision on the blog.	More of your pages working for you in Google, and fewer reasons for a visitor to leave.

Honesty clause: we're not promising a number of new clients. We don't yet know how many leads the site produces today; that's the first thing we'll measure. What we can promise is a before-and-after on every item: the same tests on the same pages, 30 and 90 days out.

Part 6

What we need from you

You don't need to know how to do any of this. Bring your laptop and your phone (for login codes); you log in, and we'll do the clicking.

Account	What it unlocks
Squarespace	Your built-in traffic numbers, and the quick wins.
Google Analytics	Finding who owns the account that's been recording visits since 2023.
Google Search Console	What people search to find you, and which pages Google shows.
Google Business Profile	Calls, direction requests and website clicks from Google Maps.
GoDaddy	The email security records. We'll also check that your domain is set to auto-renew; it expires February 16, 2027.
Google Workspace Admin	Turning on DKIM for your email.

Questions for you

What's the main goal for the next few months: more new clients, filling specific time slots, supplement sales, or hiring trainers?
How do new clients find you today: Google, referrals, Facebook, driving by?
Who built the site, and does anyone else have the login?
Would you want online booking, or do you prefer a phone call first?
Are the trainers on the Team page current?
Is the Hotjar account still in use? Is the Wholescripts supplement store still active?

Method

How this audit was done (September 24, 2026):

A full crawl of all 83 pages on enfusefitness.com: titles, descriptions, headings, images and every link.
Google PageSpeed Insights on the homepage, Pricing and Personal Training, plus Lighthouse on your site and nearby competitors with identical settings.
Public DNS and domain records (email security records, registrar, expiration date).
The Wayback Machine for pages from the older website.
Google Maps for ratings, review counts and nearby competitors, checked from northern Connecticut.
A Google site: search for the number of pages Google shows. That count is Google's rough estimate; Search Console has the exact figure.